Budweiser, the self-proclaimed King of Beers and official sponsor of MLB, has started a campaign to make Opening Day a National Holiday. Here is part of the rationale Budweiser is using in justifying their efforts.
“MLB Opening Day is more than just the beginning of the season. It’s a symbol of rebirth. The coming of spring. The return of America’s national pastime. It’s a state of mind where anything is possible. You can feel the electricity in the air… It’s an American tradition, and it deserves to be recognized as an American holiday.”
This is such a great idea, and an even better marketing plan on Budweiser’s behalf. The campaign reaches out to the most casual of fan, who might sign this in hopes of simply getting another day off from work. But to us die-hard baseball fans, I would love nothing more than to see Opening Day embraced as an American holiday. Football may have surprised baseball in popularity, but there is something about baseball that will remain ingrained in the American culture forever. This memorable exert from James Earl Jones in “Field of Dreams” sums it up nicely:
“…The one constant through all the years Ray, has been baseball. America has rolled by like an army of steamrollers. It’s been erased like a blackboard, rebuilt and erased again. But baseball has marked the time. This field, this game, is a part of our past, Ray. It reminds us of all that once was good, and that could be again…”
To be clear, this isn’t a gimmick, there is a legitimate petition going around that Budweiser has started. As is typical for any government petition, 100,000 signatures (electronic in this case) are needed to be considered. The deadline they have set is March 26th, do something meaningful with your day and sign here: https://petitions.whitehouse.gov/petition/declare-major-league-baseball-opening-day-national-holiday/3XNmgfBb
Is this a reality to actually happen? Probably not. But who cares? The thought of this alone has me on board. Here is the tremendous video that Budweiser put together to help promote their campaign with the help of Ozzie Smith. Enjoy!